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Jewelry innovator networks her way to getting 'bling' to market: inventor might find snap decision leads to success.

Publication: San Diego Business Journal
Publication Date: 25-FEB-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Like many inventors, Terri Pickering thought she could make a better product than what was already on the market, so she invented one. The result was EarSnaps, earrings that have a back that is screwed to a front snap adapter that allows different front designs to be snapped on.

"I didn't like the earrings that are on the market today," said Pickering, 45, a San Diego resident who has been involved in the jewelry business as an independent designer and manufacturer for about 20 years. "The wires are scratchy or fall off. I wanted to create something different for the...

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