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Cadbury puts weight behind healthy brand.

Publication: Grocer
Publication Date: 23-FEB-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Cadbury puts weight behind healthy brand.(product news)(Cadbury Adams USA L.L.C.)

Article Excerpt
Cadbury is investing millions of pounds into rolling out The Natural Confectionery Company brand nationwide, allaying speculation it was considering dropping the healthier sweets range.

The brand, which was bought from an Australian company in 1999 and launched in the UK last June, achieved sales of 1.5m [pounds sterling] in...

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