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Post-holiday realities.

Publication: Consumers' Research Magazine
Publication Date: 01-JAN-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Post-holiday realities.(Consumer Tips ...)

Article Excerpt
Consumers usually have two distinct feelings in the aftermath of a holiday season. One is the knowledge that all the cheer and merriment are finally over and it's time to get back to real life; the other is that feeling around your waistline which was the end result of all that cheer and merriment. The post-holiday hangover has a tendency to snap us out of that month-and-a-half long feast and face the realities of the new year. We do so by making the New Year's resolution--as much a holiday tradition as presents under the tree and mistletoe. And for many of us that resolution is the same. Let's all say it together: I will lose weight this year!

A noble wish and certainly attainable, but beware of false claims. Make no mistake that if 100 million people are going after...

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