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Top scores in store for sales.

Publication: Grocer
Publication Date: 21-FEB-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Top scores in store for sales.(The Media Vehicle)

Article Excerpt
With an exclusive advertising network across Tesco, Asda, Sainsbury, Kwik Save and Somerfield, The Media Vehicle is well-placed to offer seriously powerful in-store advertising opportunities.

Managing director Lee Collins says: "We reach over 70% of UK shoppers and have positioned ourselves as an important part of the overall media mix.

"Trolley, floor, basket and field marketing campaigns galvanise other TV, outdoor or radio activity and act as a perfectly timed reminder to consumers to purchase.

"Research has proved this maximises the...

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