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Simple in a manly way.

Publication: Grocer
Publication Date: 21-FEB-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Simple in a manly way.(Promotions--Products--Packs)(Simple Skin Defence )(Brief Article)

Article Excerpt
Toiletries brand Simple Skin Defence for Men makes its small screen debut this weekend in a 1.8m [pounds sterling] campaign.

Four executions for TV follow developments in a flirtatious couple's email relationship and each focuses on one product from the range. The aim is to convey the message that...

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