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Behind digital scrapbooking: the trend is growing, but who's doing it, and why?(Trends & Technology)

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-DEC-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
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A transformation in the scrapbooking market is taking place. The digital revolution, which reidentified the imaging industry, is also impacting conventional scrapbooking.

Traditional methods of scrapbooking involve paper, embellishments, cutting tools, and on...

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...other materials. Digital scrapbooking, the other hand, moves away from the physical elements.

What is it?

Clara Wallace, co-founder of digital crafting graphics company Curvy Line Creative (www.curvylinecreative.com), has been working in the digital scrapbooking industry for 12 years. Crazy CaT Studios (www.crazycatstudios.wordpress.com), a division of Curvy Line Creative, offers CDs with premade digital templates for digital scrapbook users.

"Digital scrapbooking is using a computer and image-editing program to combine digital photos, digital 'paper,' and elements to make layouts, or pages," says Wallace. "In traditional scrapbooking, you have 'real' supplies, such as paper, photographs, and embellishments that you put together by cutting and adhering.

"Basically, everything done in traditional [scrapbooking] can be--and is--done in digital scrapbooking. Digital pages can look so real, once printed--people will touch it to see if it's three dimensional."

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Who does it?

So what type of customer participates in this up-and-coming art? Wallace believes that answer can't be narrowed to one market.

"The usual digital scrapbooker can be young people to seniors, women and men--anyone who takes digital photos...

NOTE: All illustrations and photos have been removed from this article.



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