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Networking key to growing a new business.

Publication: Crain's Detroit Business
Publication Date: 17-DEC-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Networking key to growing a new business.(Focus)

Article Excerpt
Byline: Mike Scott

Janine Schroeder worked in the legal field for both law firms and corporations for more than 15 years. When she was offered a buyout by Ford Motor Co. last year, she jumped at the chance. It was a way to help fund a startup business she had already been thinking about.

"I just didn't know how to find customers,'' Schroeder said.

With the help of business networking resources, she learned. As founder and president of Equilibria L.L.C., a Mt. Clemens-based research and information services firm, Schroeder has built her business largely on referrals through a number of groups such as Business Network International.

Equilibria is one of many businesses started from buyout capital that laud the benefits of networking groups. A big perk, they say, is the opportunity to compare notes with other entrepreneurs.

"To be a good networker you need to learn...

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