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ConVis moves into magazines to lure U.S. visitors: tourism: 'there's pent-up demand ... we know people are getting back on planes'.

Publication: San Diego Business Journal
Publication Date: 23-FEB-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For the first time since the terrorist attacks of 2001, the San Diego Convention and Visitors Bureau is investing a hefty portion of its marketing budget to advertise in national travel magazines.

"In recent years we pulled tourism primarily from close-in markets," said Kerri Kapich, the bureau's vice president of marketing. "But the tourism forecast for 2004 shows there's...

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