Home | Business News | Browse by Publication | A | Automotive Design & Production

The Corolla (& Matrix) matters to Toyota: sure, it is a subcompact. But it is one of the best-selling cars on the planet. So it matters much to Toyota Motor Corp. And as Bob Carter, Toyota Motor sales Toyota div. head puts it, "small cars are the seeds of brand loyalty.".

Publication: Automotive Design & Production
Publication Date: 01-FEB-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: The Corolla (& Matrix) matters to Toyota: sure, it is a subcompact. But it is one of the best-selling cars on the planet. So it matters much to Toyota Motor Corp. And as Bob Carter, Toyota Motor sales Toyota div. head puts it, "small cars are the seeds of brand loyalty.".(FEATURE)

Article Excerpt
Although one might think that the most-important vehicle in the Toyota lineup is the Camry, given that model's top-of-the-tops appearance on U.S. sales lists for a considerable number of years, arguably the car that is more important is the Corolla. After all, the Corolla is more of a world product than the Camry. Since it was introduced in 1966 (in the U.S. in '68), there have been more than 30 million Corollas sold. Thus, the importance of this subcompact to Toyota. The 2009 Corolla is the 10th generation.

[ILLUSTRATION OMITTED]

Although there has been considerable attention paid to big vehicles-think the Toyota Tundra or Sequoia-the execution of the Corolla is key for the simple reason that it is a product that is...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Automotive Design & Production
The Zeiss METROTOM.(CLOSE UP), February 01, 2008
Waterjet Machining Center.(OBJECTS OF INTEREST), February 01, 2008
Laser cutting system.(OBJECTS OF INTEREST), February 01, 2008
Cutting tools.(OBJECTS OF INTEREST), February 01, 2008
Swedish exotica: it's nice to see that Volvo's future product plans ar..., February 01, 2008

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.