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MAZDASPEED TEAMS UP WITH BP AND YOKOHAMA TIRE CORP.

Publication: Industrial Environment
Publication Date: 01-MAR-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: MAZDASPEED TEAMS UP WITH BP AND YOKOHAMA TIRE CORP.(Company overview)

Article Excerpt
MAZDASPEED Motorsports Development has used the American Le Mans Series (ALMS) Winter Test to unveil their 2008 colors, reflecting the addition of two new partners. BP and Yokohama Tire Corporation have joined the B-K Motorsports Lola B07/46- Mazda MZR-R LMP2 team with multi-year partnerships.

This is not just a sponsorship arrangement -- both partners will be key contributors to the team's overall program with both technical and marketing collaboration. BP is a global energy leader with extensive experience with alternative and future fuels and lubricants. With the "greening" of the ALMS series, BP's direction will complement the Mazda program. Yokohama has a storied history in motorsports and has multiple past collaborations with Mazda for production and motorsports programs. Mazda and Yokohama have enjoyed joint success and are looking to build on that foundation.

Key BP Points: -- The ALMS program is part of a larger partnership which includes: * Alternative and renewable fuels research -- first shown with the Furai concept car at the North American International Auto Show. * Castrol lubricants will be available at Mazda dealership service centers. * Joint marketing and...

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