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Harris Interactive Acquires French Online Research Firm Novatris.

Publication: PR Newswire
Publication Date: 03-MAR-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
ROCHESTER, New York and LONDON and PARIS, March 3 /PRNewswire/ --

- Combination creates largest pan-European online research panel of 1.7 million respondents

Harris Interactive(r) (Nasdaq:HPOL) has acquired Novatris S.A., an online market research firm with US$3 million in revenue based in Paris, France. The addition of the one million Novatris panel members to the current Harris Interactive European panel of 700,000 will create a combined online research panel of 1.7 million members, believed to be the largest in Europe.

Novatris will become part of Harris Interactive's wholly owned subsidiary, HI Europe, and continue to provide custom research solutions to clients in France and Belgium. Novatris will also serve as HI Europe's service bureau and provide online...

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