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Chrysler's low-rebate strategy shows promise; Redesigned Dodge Durango helps boost sales.

Publication: Automotive News
Publication Date: 01-MAR-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Chrysler's low-rebate strategy shows promise; Redesigned Dodge Durango helps boost sales.(News)

Article Excerpt
Byline: Mary Connelly

The Chrysler group's first experiment with its new low-rebate pricing strategy has shown some legs, thanks to strong sales of the 2004 Dodge Durango. But how long can those legs keep running?

The company is setting sticker prices close to transaction prices on the 2004 Durango in a bid to wean customers from hefty incentives.

Early data suggest the strategy is working on the redesigned Durango. But analysts question how long the SUV can resist big rebates in a discount-saturated market. For example, last week Dodge began...

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