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THE REAL DEAL: Newcastle-upon-Tyne.

Publication: Travel Trade Gazette UK & Ireland
Publication Date: 25-JAN-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: THE REAL DEAL: Newcastle-upon-Tyne.(Direct Holidays)(Thomas Cook Proprietary Ltd.)

Article Excerpt
THE CHALLENGE

TTG has teamed up with React Surveys to recreate a truly realistic booking process. Each week our mystery shopper seeks the best deal, testing a selection of high street agents, operators direct, online travel companies, and television and newspaper advertisers.

THIS WEEK'S request: 14 nights in Mexico in April for four adults, including spa facilities.

Maximum budget: #5,600

FOR THIS REQUEST: The shopper visited two shops in Newcastle late one Thursday morning, then picked two websites from the search terms "Mexico" and "Mexico Holidays". One was chosen because the shopper recognised the name and associated it with good deals and...

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