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Analysis: EMAP springs final surprise with B2B sale.

Publication: Marketing Week
Publication Date: 10-JAN-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Analysis: EMAP springs final surprise with B2B sale.(Emap Consumer Media)

Article Excerpt
The break-up of EMAP, one of the UK's foremost media players, has been a drawn-out affair but few expected the development we got. Just as the media world was heading off for its Christmas break, the final piece of the EMAP empire, the business-to-business and events division, was sold to Guardian Media Group and private equity company Apax Partners for #1bn.

The deal came as a surprise because on December 7, as EMAP sold its consumer magazine and radio businesses to German group H Bauer, it had announced that it...

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