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Sky rolls out rich-media ad format for portfolio of websites.

Publication: New Media Age
Publication Date: 20-DEC-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sky rolls out rich-media ad format for portfolio of websites.(British Sky Broadcasting Group PLC. Sky Digital)(Brief article)

Article Excerpt
Sky has rolled out a new rich-media ad format on Skysports.com as the media giant looks to provide advertisers with expanded ad inventory across its portfolio of sites.

The Sky Sports Super Header, which can include streaming video, has been developed with Ford to help push its sponsorship of...

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