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...Hessian shirts, entered the world mainstream marketing. For those involved in creating sales promotions to shift products, this offers fertile ground for creativity. Rather than adopt the same old cut-price offers, here is a way to tap into consumer trends that also builds brand values.
Barely a day goes by without a retailer or brand owner launching an initiative with an environmental or ethical dimension. Last year, Sainsbury's attempted to make a statement about the impact of the 13 billion plastic bags used by UK consumers each year. Against the background of calls for...
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