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L'Oreal Group Selects ZenithOptimedia for its Media Buying in France.

Publication: PR Newswire
Publication Date: 09-JAN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
LEVALLOIS-PERRET, France, January 9 /PRNewswire-FirstCall/ -- Two years after appointing the ZenithOptimedia network (part of Publicis Groupe) as its media planning and buying partner in over 15 European countries, L'Oreal Group has extended the partnership to include its media buying business in France, previously handled in-house by L'Oreal Media....

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