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Article Excerpt
[ILLUSTRATION OMITTED]
Chris Elam has the web to thank for his chance at choreographing Bjork's music video, Wanderlust. The two artists make a great team--both are known for intensely individual yet surprisingly accessible work. While Elam had a contact who helped set up the collaboration, he emphasizes that being able to say, "Go to this website, take a look at this video," is what brought the project together.
The name suits its function: The web is a way to get linked up. Now more than ever, dance companies are taking advantage of their homes on the web to land work, attract new audience members, and make existing ones fall in love with dance all over again. Misnomer.org, the website for Chris Elam's company, Misnomer Dance Theater, is ambitious. It's filled with videos of the company's repertoire and a blog that documents residencies, rehearsals, and choreographic process with text, photos, and video. Misnomer's web initiatives include networking sites like Facebook and MySpace to identify audiences in various parts of the country that have shown interest in the company. Elam schedules a tour targeted to that area and Misnomer forms a presenter partnership with the local venue to bring new audiences to the performance space. As an added bonus, the company provides online content with...
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