Publication: ABA Banking Journal
Publication Date: 01-DEC-07
Delivery: Immediate Online Access
Author: Orr, Bill
Company: Microsoft Corp.
Article Excerpt
Tens of millions of people around the world know Microsoft mainly as a PC desktop from which they manage myriad functions of their personal and business lives. In its fiscal year ended Last summer, the company posted record revenues of $51 billion, up 15% from 2000.
So why should software's world champ even think of changing a winning strategy? As CEO Steve Ballmer put it, Microsoft is "moving towards the world of software plus services, a model that will bring the best of the desktop, the best of the Web, the best of the enterprise, and the best of devices together." Ballmer expects that within a decade nearly all of the company's applications will migrate to an online platform, according to a New York Times article by John Markoff.
Will software plus services fly?
Adam Honore, senior analyst at Aite Group, spent two hours with Microsoft technical people and still has doubts. Microsoft is playing catchup and has a...
NOTE: All illustrations and photos have been removed from this article.
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