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Cleavage creek: in the groove or over the line?

Publication: Wines & Vines
Publication Date: 01-FEB-04
Format: Online - approximately 757 words
Delivery: Immediate Online Access
Full Article Title: Cleavage creek: in the groove or over the line?(Opinion Analysis)

Article Excerpt
Wine Institute (WI) and a San Francisco newspaper believe that the label reproduced here is degrading to women and "tacky." Wendell Lee, legal counsel to WI, considers the label to be in violation of the Institute's voluntary Code of Advertising Standards.

Cleavage Creek is a negociant brand marketed by Jeff and Barbara Conners of Sonoma County, California. The Conners have been home winemakers for several years and decided to venture into the wine business last year. As Jeff Conners explained to Wines & Vines: "We wanted a label that was eye-catching and would stand out. If you look at wine labels from 20 feet away, they all kind of blend together on...

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