Publication: B to B
Publication Date: 10-DEC-07
Delivery: Immediate Online Access
Author:
Company: The News Corporation Ltd.
Article Excerpt
Byline: MATTHEW SCHWARTZ
For Mike Paradiso, VP-global media director of CA, eliminating the Wall Street Journal Online's paid subscription model-as Rupert Murdoch has proposed-doesn't have to be so cut and dry.
"I prefer a hybrid model,'' said Paradiso, who includes WSJ.com and its print companion in most of CA's marketing campaigns. "Maybe 70% of the content is free, but in terms of archives and insight, Dow Jones can provide a lot of value and the marketplace would be willing to pay for it.''
No official announcement has been made regarding WSJ.com's fate as News Corp. prepares to officially close its $5.6 billion acquisition...
NOTE: All illustrations and photos have been removed from this article.
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