Publication: PMA Magazine - Connecting the Imaging Communities Publication Date: 01-DEC-07 Delivery: Immediate Online Access Author: Kruger, Jennifer Barr Company: Eastman Kodak Co.
Article Excerpt Personalized media publishing solutions are delivering on the promise of digital imaging. Consumers can now make just about any unique, one-of-a-kind media product with their own images. Whether or not they do that, though, depends on many factors--the most important being ease of creation.
In the fairly new photo DVD category, vendors are working hard at making DVD creation solutions that are simple for the consumer and quick for the retailer. Here's a look at some offerings.
[ILLUSTRATION OMITTED]
Eastman Kodak Co., Rochester, N.Y.
www.kodak.com
"We pride ourselves on delivering the world's easiest to use solutions in retail, and we've made this extremely easy to use," says Rowan Lawson, director of worldwide marketing for the Retail Systems Solutions, of the Kodak Picture Movie DVD, announced at PMA 07.
[ILLUSTRATION OMITTED]
"Consumers can make a slide show of 40 images set to licensed popular music, such as 'Walking on Sunshine' by Katrina & the Waves," he says. "It's meant to be a keepsake to share with families and friends. Along with offering a range of 20 original artist music tracks, the Kodak Picture Movie DVD pans and zooms around the still image, bringing life to the slide show. It's a very a powerful sharing mechanism."
In addition to the slide show, consumers can also archive numerous photos and video using the Kodak solution, which is scheduled for shipping next month.
Consumers will order the Kodak Picture Movie...
NOTE: All illustrations and photos have been removed from this article.

More articles from
PMA Magazine - Connecting the Imaging Communities Rocker chic meets Lomography, 01-DEC-07 Market your work documentary-style, 01-DEC-07 Business sense: PSPA 2008 keynotes to feature sessions on leadership, sales, and service, 01-DEC-07
Looking for additional articles? Click here to search our database of over 3 million articles.
Looking for more in-depth information on this industry? Click here to search our complete database of Industry & Market reports by text, subject, publication name or publication date.
About Goliath Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.
Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information. |