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Long term customers: long term photo care program helps retailers educate customers and keeps them coming back.(Connections)

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-DEC-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Do most photo retail customers know their computer hard drive is one of the least safe places to store photos? Probably not. PMA offers the Long Term Photo Care (LTPC) program to its specialty retail members for this, and many other, reasons.

The Long Term Photo Care program wasn't only...

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...created to teach customers how to preserve photos. Through valuable education about photo care, the program also aims to stir up complacency, build awareness, and help retailers foster trusting relationships with their customers.

Program basics

The program was established by Laura Oles, author of the...

NOTE: All illustrations and photos have been removed from this article.



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