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ACC puts $2.5M to work in Calif. Campaign aims to set public on new course with plastics.

Publication: Plastics News
Publication Date: 05-NOV-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Mike Verespej

The American Chemistry Council is launching a 17-month, $2.5 million public education campaign in California in response to a growing number of anti-plastics legislative initiatives and intensified public discussion about the environmental effects of plastics.

The Washington-based trade group also plans to buy more recycling bins for beaches and develop partnerships to address litter and marine debris.

"The issues of litter and marine debris demand that we get serious about the problem,'' said Steve Russell, managing director of ACC's plastics division. "Far too many recyclable plastic bottles and bags are ending up as waste. We need to protect the environment for future generations.''

The launch of the California campaign comes just eight days after ACC extended for a third year its $20 million essential2 chemistry TV ad campaign with...

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