Publication: EContent
Publication Date: 01-NOV-07
Delivery: Immediate Online Access
Author: Scott, David Meerman
Company: Sun Microsystems Inc.
Article Excerpt
In late July 2007, Sun Microsystems scared the wits out of executives at some of the press-release distribution services, news aggregators, and financial disclosure networks by announcing its financial results via its investor relations website and company RSS feeds first, and 10 minutes later via the traditional route of an online press release that was then distributed to the wire services.
Jonathan Schwartz, CEO and president of Sun Microsystems, announced the move on his blog in a post called "Truly Fair Disclosure" (http://blogs.sun.com/jonathan/entry/truly_fair_ disclosure) in which he wrote, "We will announce our results to the general public via Sun's IR website before making that same information available through the third-party news services that traditionally distribute such information to...
NOTE: All illustrations and photos have been removed from this article.
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