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STRIDE; Sonia Hounsell.

Publication: Advertising Age
Publication Date: 12-NOV-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: STRIDE; Sonia Hounsell.(Special Report: Marketing 50)(target marketing of Cadbury Adams USA L.L.C.)(Brief article)

Article Excerpt
Byline: kate fitzgerald

After three years in the laboratory, Cadbury Adams knew it had a hit on its hands with its new soft, sugarless gum that boasted long-lasting flavor. What better experts to call upon to market it than the target: 18- to 25-year-old adults?

"This audience wants to...

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