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Bravo tries out one 'L' of an ad experiment; NBC channel's space over borders of screen offers interactive marketing opp.

Publication: Advertising Age
Publication Date: 12-NOV-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Bravo tries out one 'L' of an ad experiment; NBC channel's space over borders of screen offers interactive marketing opp.(News)(NBC Universal's Bravo Cable Network)

Article Excerpt
Byline: BRIAN STEINBERG

Viewers have long talked back to their TVs. If new technology NBC Universal is trying out takes hold, those viewers might actually be heard.

In March 2008, NBCU's Bravo expects to test onscreen an L-shaped space-known as an "L-Bar''-during a showing of Bravo's "A-List'' awards. The graphical overlay will appear at the borders of the program, causing the show to shrink to 80% of the screen when that new space appears. Viewers will...

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