Home | Business News | Browse by Publication | H | Healthcare Strategic Management

Hospitals finding new ways to boost volume.

Publication: Healthcare Strategic Management
Publication Date: 01-DEC-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Hospitals finding new ways to boost volume.(Market strategy)

Article Excerpt
Increasing efficiency--a top item on every hospital CEO's agenda--can only go so far. Roger Forgey, senior vice president of regional operations and business development for Erlanger Health System in Chattanooga, TN, sums up what every hospital executive knows: "As payments continue to go down, it takes more volume to be successful--or just to survive--in healthcare."

While many hospitals focus on increasing market share in their primary service area, others are fishing in new waters. But how to reel in those patients?

Wrangell (AK) Medical Center, a tiny critical-access hospital, uses flowers and greeting cards to woo discharge planners from larger facilities. Erlanger, an academic medical center, specifically avoids advertising to some of the patients it hopes to treat. And Cleveland Clinic, ranked among the top providers in the nation, places its own employed physicians in other hospitals around the country.

Although each has a different mission--and different strategies--the three hospitals are all increasing patient volume by casting their nets broadly.

David helps Goliath

Wrangell Medical Center is a...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Healthcare Strategic Management
Study: 50% of advertising funds spent on direct marketing.(Statistical..., December 01, 2007
Philanthropic donations for healthcare slowing down.(Statistical notes..., December 01, 2007
Survey: house calls improve patient care, decrease ER visits.(Statisti..., December 01, 2007
Report: communication, staffing, and compensation are concerns.(Statis..., December 01, 2007
National survey reveals need for hospital infection prevention.(Statis..., December 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.