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RAY-BAN; Fabio d'Angelantonio.

Publication: Advertising Age
Publication Date: 12-NOV-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: RAY-BAN; Fabio d'Angelantonio.(Special Report: Marketing 50)(Bausch & Lomb Inc. )(Brief article)

Article Excerpt
Byline: matthew creamer

Not long ago, if you were wearing Ray-Ban Wayfarers, people probably thought you were channeling a certain tighty-whitey-wearing, Bob Seger-singing actor.

No more. These days, wearing a pair of Ray-Bans comes entirely without Tom Cruise associations, a cultural shift that's allowing millions to partake in a...

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