Home | Industry Information | Business News | Browse by Publication | L | License Europe

Point of sale: focus on events and implementation: planning, delivery and implementation of a promotion is as important as how creative it is.(Retail Insight)

Publication: License Europe
Publication Date: 01-OCT-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Impulse purchasing, often motivated by a promotion, is still a strong force at retail, particularly for home entertainment and licensed products. Retailers will often merchandise licensed toys or apparel with a DVD for an in store promotion or launch. The point of sale industry, which is with...

View more below

You can view this article PLUS...

  • Hundreds of the most trusted magazines, newspapers, newswires, and journals (see list)
  • Business news from North America and around the World
  • More than 10 years of article archives
  • Unlimited Access at any time - ONLINE and all in ONE place

Now for a Limited Time, try Goliath Business News - Free for 7 Days!
Tell Me More   Terms and Conditions
Already a subscriber?
Log in to view full article
Purchase this article for $4.95

...concerned creating the temporary retail units that house these promotions, has been carefully eyeing the impact of technology on the...

NOTE: All illustrations and photos have been removed from this article.



More articles from License Europe
French retail targets 16-24 year olds with Mad Licensing.(Retail Insig..., October 01, 2005
Crazy Pets bank on booming spend on pets.(Retail Insight), October 01, 2005
Licensing: in good health? NPD's License Tracker is nearly two years o..., October 01, 2005
Meet the market-makers: indispensable, unmissable and now in its 7th y..., October 01, 2005
Oxford: first class brand.(Insight: Collegiate Licensing), October 01, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.