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And now, a show from our sponsors.

Publication: San Diego Business Journal
Publication Date: 29-OCT-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: And now, a show from our sponsors.(risks & rewards)(Brief article)

Article Excerpt
Plenty of TV junkies shook their heads when the cavemen from those Geico insurance commercials got their own sitcom on ABC. To which Jeffrey Klein says: You ain't seen nothing yet.

[ILLUSTRATION OMITTED]

"Advertisers are tired of renting space in the media," says Klein, a partner in Goodwin Procter's...

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