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Telemig Celular, AmazoniaCelular and Celltick launch "Se Liga" mobile media service across Brazil; Fiat and Unimed among first advertisers to use the platform.

Publication: M2 Presswire
Publication Date: 26-NOV-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-26 November 2007-Celltick Technologies: Telemig Celular, AmazoniaCelular and Celltick launch "Se Liga" mobile media service across Brazil; Fiat and Unimed among first advertisers to use the platform(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:26112007

Brazilian mobile operators Telemig Celular and Amazonia Celular have today launched a new mass-reach, mobile media service powered by Celltick LiveScreenMedia. The service, called Se Liga, will turn subscribers' mobile screens into an interactive personal billboard to promote content, mobile services and brands in order to drive additional ARPU. Celltick has been appointed to manage the service.

Se Liga will broadcast teaser messages across the idle-screen of the mobile phone. The subscriber just clicks once to reach the option menu which leads to a variety of related content, offering the users an enhanced mobile experience where they can easily discover fresh content. Available content includes current affairs...

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