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Mobile Interactive Group celebrate 'Best Use of Mobile' win at IMAA Awards 2007; O2/MIG - The O2 interactive venue & brand experience judged as "ground breaking".

Publication: M2 Presswire
Publication Date: 22-NOV-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-22 November 2007-Mobile Interactive Group: Mobile Interactive Group celebrate 'Best Use of Mobile' win at IMAA Awards 2007; O2/MIG - The O2 interactive venue & brand experience judged as "ground breaking"(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:22112007

Mobile Interactive Group (MIG) and O2 celebrate winning 'Best use of Mobile' for designing, delivering and implementing ground breaking interactive mobile services at The O2, at the 2007 IMAA Awards which took place on 14th Nov at the Royal Lancaster Hotel, London.

The project was the brainchild of O2 and was created specifically to reward its customers for brand loyalty; to demonstrate it's commitment to music and entertainment; to showcase the latest in mobile technology and consolidate O2's position as a leader in mobile music and event base mobile interactive services.

Winning concepts that have been implemented at The O2 include:

Priority Ticketing:

O2 customers can book priority tickets to concerts at The O2. Customers can text in to receive a unique...

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