Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-OCT-07
Delivery: Immediate Online Access
Author: Lavender, Glynn
Article Excerpt
Do you remember the days when specialty retailers controlled how people saw their images? Besides some keen amateurs who developed and printed their own negatives, specialty retailers controlled people's pictures. We offered them a few size options and time frames, and that's about it. But without us, customers never got to see their images.
Specialty retailers defined what a print was to customers, and we defined what they did with those images. We sold the albums and the frames, and then we waited for them to come back for reprints or to drop off the next film. Today, customers no longer need us to show them their images.
Our industry is working hard to introduce new services for our customers--the dramatic increase in books, collages, and calendars are perfect examples of this. We are trying to bring back the "wow"...
NOTE: All illustrations and photos have been removed from this article.
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