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...will define retailing the future. Retailers who reinvent their businesses around the customer will see sales and margins soar. Those who don't won't survive, he says.
"Retailers need to understand the composition of households surrounding their trade area to understand the market potential of consumers to purchase digital cameras, camcorders, and more," says Portnoy. "Once they understand the demand, we can help them reach those customers efficiently."
[ILLUSTRATION OMITTED]
Customers have more choices today than ever--and more ways of exercising that choice. Retailers must do all the "right" things, says Portnoy, to connect with customers.
That means targeting the:
* Right people with the
* Right message in the
* Right place at the
* Right time and then evaluating success with...
NOTE: All illustrations and photos
have been removed from this article.
More articles from PMA Magazine - Connecting the Imaging Communities
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