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...photography, successful companies began part-time, home-based operations, often run by couple who handled the shooting side of the business as well as the business side.
This isn't the case for Gregory Eisen, president and CEO of Sportography Inc. (www.sportography.com), Brookfield, Conn., though his first office was located in the basement of a home.
Both Gregory Eisen and his younger brother, Eric Eisen, COO, worked part-time for the company in high school and college. "We did a little bit of everything," says Gregory Eisen, "working at a wide variety of job descriptions, accumulating a mental database of how such a business is run, and thinking about how it could be improved.
"I always thought the company was built on a great concept, and I wanted to strengthen that concept while building a more professional, recognizable corporate brand," Gregory Eisen says. Neither he nor his brother was interested in being a sports photographer, and never received formal...
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