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...wholly owned subsidiary of Eastman Kodak Co., based in Rochester, N.Y.

Like most companies dependent on the analog film business, Qualex has had to make adjustments to make headway into the wide world of digital products and services. Earlier this year, the company bought the assets of photo gift maker PhotoTLC, Petaluma, Calif., and, most recently, purchased its own digital press.

In visit to the site of the digital press installation in Allentown, Pa., Qualex President Mark J. DeSimone explains how Qualex has changed its thinking due to real business issues, including rapidly declining film volumes and demand for an ever-increasing array of digital services.

"Our broad range of services, and the ability to serve virtually anywhere in the nation, allows retailers to offer a full line of digital products and services at any location, regardless of...

NOTE: All illustrations and photos have been removed from this article.



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