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JCPenney to Break New Image Campaign During ABC's Academy Awards Telecast.

Publication: Business Wire
Publication Date: 23-FEB-04 		Format: Online - approximately 912 words
Delivery: Immediate Online Access

Article Excerpt
Business Editors

Oscars 2004

PLANO, Texas--(BUSINESS WIRE)--Feb. 23, 2004

New Advertising is First Major Evolution of "itsallinside"; Watch

& Win Sweepstakes Offers $100,000 and Trip to 2005 Red Carpet Gallery

The Academy Awards(R) telecast is among the most-watched events of the year for women, and JCPenney will be speaking directly to them through an all-new image campaign breaking during the February 29 ABC broadcast. The campaign gives new meaning to JCPenney's "itsallinside" tagline by challenging, "Have you seen what's inside?"

To viewers' delight, and perhaps surprise, the answers found in the new campaign -- and at JCPenney -- include some of America's hottest brands; must-have spring fashions; must-experience lingerie; one of the nation's largest selections of fine jewelry; and custom-tailored solutions for today's homes: all trend-right, and at legendary JCPenney value. Five new image-oriented spots...

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