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Auto industry's facing an 'uncomfortable period of change'.

Publication: Metal Center News
Publication Date: 01-OCT-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Auto industry's facing an 'uncomfortable period of change'.(BUSINESS TOPICS)

Article Excerpt
THE AUTO INDUSTRY is going through a period of extreme transformation, one that will produce winners and losers among automakers and their suppliers in the years to come.

"What we are seeing today is an extraordinarily uncomfortable period of change. Those most comfortable in dealing with change can use this period to gain a competitive advantage," said David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich. Cole spoke at the Global Market Trends Conference Sept. 13 in Chicago-suburban Oak Brook, sponsored by the Washington, D.C.-based Copper Development Association.

CAR's mission is to focus on the future of the auto industry and help the industry anticipate and react to trends. Such trends include the emergence of competent new competitors in China and India and sharply rising material costs.

World auto production capacity totals 85 million vehicles today, while annual demand is only 65 million vehicles. "The consumers own this market," Cole noted. With suppliers raising prices for metals,...



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