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Guest editorial: MSI.

Publication: Marketing Science
Publication Date: 01-NOV-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Guest editorial: MSI.(Marketing Science Institute)

Article Excerpt
This special section of Marketing Science grew out of a 2004 Marketing Science Institute (MSI) workshop that brought together "practical academics" and "thoughtful practitioners" to map our current knowledge of high-priority MSI research topics and to suggest the most fruitful directions in which to expand that knowledge base. At that workshop, consideration of each of the priority research topics was led by an academic/practitioner team. Academic leaders associated with a topic drafted a review paper summarizing accumulated knowledge on the topic before the workshop. Given that draft, practitioner leaders...

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