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Guest editorial from a previous editor-in-chief: comments for 25th Anniversary issue of Marketing Science.

Publication: Marketing Science
Publication Date: 01-NOV-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Guest editorial from a previous editor-in-chief: comments for 25th Anniversary issue of Marketing Science.(Editorial)

Article Excerpt
Introduction

Readers who wish to reflect on the 25-year history of Marketing Science would do well to pay careful attention to the articles on the history of our field and journal that were published in the final issue of my editorship (Volume 20, Issue 4). A reading of these articles will highlight the spectacular growth of the field of marketing science, and of its...

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