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Window projection adds footfall, says POPAI research; More than 80% of shoppers recall seeing images on back-projected in-window displays and 33% were prompted to enter the store sooner as a consequence.

Article Excerpt
M2 PRESSWIRE-31 October 2007-3M: Window projection adds footfall, says POPAI research; More than 80% of shoppers recall seeing images on back-projected in-window displays and 33% were prompted to enter the store sooner as a consequence(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:31102007

Bracknell, UK - Research commissioned by 3M, the diversified technology company, and POPAI, the global association for point-of-sale marketing, demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows using Vikuiti Rear Projection Film from 3M.

In a research project at four high profile retail locations in The Netherlands involving more than 24,000 shopper observations and 1,562 interviews, 85% of shoppers thought that the digital video content projected onto the Vikuiti window screens enhanced each store's image. Recognition of specific promotional messages was also extremely high: up to 64% of shoppers recalled at least one themed message without prompting and 57% felt they had learned something from the displays.

"We compared the two shops with Vikuiti Rear Projection Film and two without," said Willem Arns, Visual Marketing Manager, Intersport. "What really stuck out...

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