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The Spam Act... Its Not Legislation About Canned Meat.

Publication: Mondaq Business Briefing
Publication Date: 04-OCT-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
You decide to franchise your business. You recruit franchisees. You set up a great franchise system. Now for the hard part - letting people know that you exist. So you kick off some marketing by looking through your old address books and start sending e-mail and text message advertising to all your old contacts. Piece of cake...or is it?

Marketing is obviously a key factor to creating an image and increasing customer awareness of your franchise. Like any business, it is important for a franchisor to develop effective and uniform marketing initiatives and techniques to implement through its franchising system.

But, it is important that a franchisor and...

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