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Emphasis on prevention leads to impressive results; Financial incentives get large number of employees to participate in Generac's benefits programs.

Article Excerpt
Byline: JERRY GEISEL

WAUKESHA, Wis.-At Generac Power Systems Inc., "an ounce of prevention is worth a pound of cure'' is more than just a saying. It's the foundation of the company's strategy to hold down health care cost increases.

Keeping employees healthy, said Linda M. Kuklinski, Generac's employee benefits and risk manager, is "positive to employee health and to the company's bottom line.''

To that end, Generac has used a multistep approach in recent years to revamp its health care benefit program.

In 2003 it added free preventive care services provided through clinics that are convenient to

employees. Later, it expanded health care services available through the clinics. And in a groundbreaking approach, Generac gave employees a strong financial incentive-halving their health care plan deductibles-for those who get health risk assessments and actively try to improve their health.

In addition, to...

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