...Nevada, found the key satisfying its clients' need for speed with the help of network Real-Time Kinematic (RTK) surveying. A Real-Time Network (RTN) achieves centimeter-accurate positioning in real time without the use of base stations. Wood Rodgers learned of the solution through its local dealer, California Surveying & Drafting Supply (CSDS), which promotes its capa bility to address faster job turnarounds as well as greater productivity. This was welcome news to Wood Rodgers, which finds itself fielding more and more work from a dynamic building market these days.

"We can handle an increased volume of work now," says Steve Mendenhall, PLS, regional director of Surveys and Mapping at Wood Rodgers. "Economically, we can respond sooner so the time factor is reduced, saving us and our clients money." Wood Rodgers' move to network RTK has proven successful, but just as with all successful business endeavors, the end result could not be achieved without careful analysis of the systems available and the market the firm serves.

Understanding the Evolving Marketplace

The first step to client satisfaction for Wood Rodgers is to recognize the needs of the evolving construction and building market in the three states it serves.

California's population has grown from 30 million in 1990 to 34 million in 2000, Idaho's by 13 percent to 1.46 million people, and Nevada's by 25 percent to 2.5 million. As a result, there has been an increasing...

NOTE: All illustrations and photos have been removed from this article.



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