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Cherokee's World Branding Accelerates: Licenses Its Cherokee Brand in India to Arvind Mills Ltd.

Publication: Business Wire
Publication Date: 24-OCT-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
VAN NUYS, Calif. -- Cherokee Inc. (NASDAQ:CHKE), a leading global licensor and brand management company, announced today that it has signed an exclusive international license agreement for its Cherokee brand with Arvind Mills Ltd., India's largest integrated textile company and retailer. This multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear, accessories, home and other categories.

"We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India. The timing could not be better, with the revolution of organized retail sweeping...

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