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Red Bull Air Race expected to give San Diego a global boost; international event will catapult Fleet Week festivities.

Publication: San Diego Business Journal
Publication Date: 10-SEP-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Red Bull Air Race expected to give San Diego a global boost; international event will catapult Fleet Week festivities.(Red Bull Air Race World Series)(Red Bull GmbH)(Diamond Environmental Services)

Article Excerpt
The Red Bull Air Race World Series, which flies into San Diego on Sept. 21-22 at Embarcadero Park, is expected to bring tremendous exposure to San Diego, plus attract thousands of people and dollars to the region.

The daredevil races will help kick off Fleet Week San Diego, a string of activities held from Sept. 17 to Oct. 27 to honor local men and women in the Navy, Marine Corps and U.S. Coast Guard.

San Diego is one of two U.S. locations for the Red Bull Air Race World Series this year. Monument Valley, Utah, is the other.

"The United States is overall a very important country for any global sport," said Adriaan Thierry, director of marketing and sales for the Red Bull Air Race World Series, which is based in Austria and is independent of its energy drink parent company. "San Diego stands out because of its long history with aviation and the great backdrop the city provides."

Red Bull pilots will race on an aerial track above San Diego Bay north of the Coronado Bridge and south of Seaport Village. Dubbed...

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