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James Watts.

Publication: San Diego Business Journal
Publication Date: 24-SEP-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: James Watts.(ENTREPRENEUR PROFILE)(Croutons Inc.)

Article Excerpt
[ILLUSTRATION OMITTED]

James Watts had always seen a gap in the restaurant industry.

Between low-end fast-food and full-service restaurants, there were few places serving quick but high-quality food in a casual setting.

Watts created the business plan for Croutons Inc. around this need, and in 2002, he opened the first Croutons restaurant in Carlsbad, followed by restaurants in La Jolla and Bend, Ore.

"I think the success of the Bend location shows that our concept can work anywhere in the country," said Watts.

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