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...Westborough, Mass., such a large jump in sales numbers.

[ILLUSTRATION OMITTED]

Globe Direct (www.globedirectmail.com), a division of The Boston Globe, provides direct mail services, managing all aspects of assigned projects, from data and customer lists to complete design, print production, and delivery. The company uses an in-house mailing service and ensures accuracy and on-time delivery. The company also offers data services, which W.B. Hunt found to be the basis of its sales increase.

"We provide Globe Direct with our customer mailing list, and they take information from the customer database and create a profile," explains W.B. Hunt Chief Operating Officer Richard Yagjian. "They come back with an analysis, telling us what the typical Hunt's customer looks like."

Customer profiles

Globe Direct partners...

NOTE: All illustrations and photos have been removed from this article.



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