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Search combining with online advertising.

Publication: EContent
Publication Date: 01-OCT-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Search combining with online advertising.(content news)

Article Excerpt
Firms offering large-scale search capabilities were on the prowl for online advertisers earlier in the year as Google acquired Double Click, Yahoo! purchased Right Media, Microsoft bought AdECN, and AOL acquired Tacoda. At press time, all of these deals were expected to close by the end of the summer.

"I think the trend indicates that companies with portals are looking for key search components," says John Blossom, president of content-industry consultancy Shore Communications. "They're trying to get their ads in front of the content that audiences care about most....

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